About Us


Workforce Development Ltd helps people develop skills they need for work or future study.  Whether they want to enter the workforce, learn new skills, get back into work or find a new career to be passionate about,  Workforce Development helps them get there.

We’ve been providing opportunities to learn and grow for individuals, communities, businesses and government departments for more than 25 years. We offer a friendly, personalised and supportive service to guide you on your journey into the Kiwi workforce and beyond.







We’re a private training company owned by a trust. We’re a small, approachable team dedicated to helping Kiwis develop into successful members of the New Zealand workforce. We began as a small company in Napier and have grown into a well-regarded training organisation with campuses in Hawke’s Bay, Wellington and Auckland.






We work with and support a wide range of New Zealanders from young people in school, school leavers, professionals, business owners and government departments. We offer a truly personalised service to foster individual growth and success.




Aaron Shackell-Smith

Managing Director

Aaron comes to Workforce Development from a number of years in senior management at education providers around New Zealand.

Tracy Jack

HR Manager

Tracy is an experienced HR Manager who has worked in a variety of organisations. She understands that it’s the people in a business that help it succeed and that those people must be supported by good HR practices.

Kelly Wardle

Head of Department Foundation & Early Childhood

Kelly has been with Workforce Development since the beginning of 2017 and has worked within the education sector for more than 15 years in various roles from teaching to management.

Jan Crawford

Head of Community and Work

Jan has been working in education her whole life and is passionate about helping people to communicate more effectively and use their numbers to solve problems and work efficiently.

Adam Punter

Finance Manager

Adam started as Finance Manager at Workforce Development in July 2018 and although he is new to the education sector he brings a wealth of knowledge with over 18 years of experience in the finance sector.

Adam is enjoying being part of the WFD team.

Lee Cartwright

Student Experience Manager

Lee has over 10 years experience in Tertiary Education & is based at our head office in Napier.
Lee and his team pride themselves on delivering high-quality student support services for Workforce Development.